The Power of Visual Storytelling for Non-Profits


There’s something to be said regarding the sheer power of an image, it can share simple, vital information with a viewer or tug on their heart strings and resonate with them for days afterwards. Not only is it an extremely effective marketing strategy (both online and offline) it also increases and strengthens your connection with your audience.

From captivating your audiences attention to the point of conversion, persuasive imagery can provide your non-profit organization with a louder and clearer voice, allowing it to stand out amongst all the visual noise users are bombarded with in their daily lives.

The Power of Imagery

Below are five important rules to remember when you’re telling your non-profit’s story through visual mediums on your website or via printed marketing materials:

#1 Remain authentic to your mission and purpose

#2 Make sure the images compliment your brands voice

#3 Know your audience and understand their behaviour

#4 Be genuine, always show real people, environments and situations

#5 Remember, not every visual medium is right for every brand

Not only do studies show our brains process visuals faster, but they also save the information easier when it’s delivered visually. Did you know:

  • 90% of information transmitted to the brain is visual
  • 70% of your sensory receptors are in your eyes!
  • 83% of human learning is visual
  • The average human attention span is now shorter than a goldfish (we’re hoping you’ve made it to this point in our blog post!).

Storytelling is something humans have always done and will continue to do – stories allow us to share our experience, retain knowledge and pass down important information easily. Storytelling is vital to your organization, but there’s quite a few other factors at play that can help with reaching your audience effectively. For example, your website is one of your greatest assets – if you’re looking to improve your websites performance check out our blog post on the top six factors that can improve your non-profit website.

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