The secret to writing remarkable, emotional and shareable headlines for your non-profit


What exactly goes into crafting the ultimate, shareable headline for your blog, social media posts, email subject lines, marketing pieces and more? Well, keep reading and we’ll let you know how you can make some quick, easy changes to delight your audience and increase the share-ability of all your content.

Firstly, we must address the fact that the content your organization is sharing is content that offers a lot of value to your readers. This means you’ve analyzed the topics that they are interested in and you are presenting it in a shareable way (because no one likes sharing things that they don’t trust or enjoy!). When developing content and headlines, always ask yourself “What is our audience getting in return for their time spent digesting our content? Is there a reward?”. It is essential that it’s worth their valuable time.

Below are three tips to remember when writing your wonderful headlines:

Tip 1: Capitalize on the type headlines that convert to shares! Things like lists, how to’s, and questions work great.

Tip 2: Captivate your audience with the right word balance. Tie in strong, powerful, emotional language to create a predictable response from your target audience.

Tip 3: Optimize and shorten your word length to increase engagement and share-ability. Try writing headlines that are easy to quickly scan and bite-sized!

Woman writing on her laptop

Moreover, knowing what drives your audience to engage with your content is essential in understanding how to write remarkable, emotional headlines and content. The New York Times (Customer Insight Group, 2011) released insightful statistics about why users decide to share content:

To bring valuable and entertaining content to others: 49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action.
To define ourselves to others: 68% share to give people a better sense of who they are and what they care about.
To grow and nourish our relationships: 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with.
Self-fulfillment: 69% share information because it allows them to feel more involved in the world.

Being aware of these tips and factors can assist in making your non-profit’s headlines (and content) stronger, emotionally engaging and more shareable – who doesn’t want that! If you’re looking for more ways to expand your influence and build engagement online, our team is happy to provide you with some valuable insight on the power of online strategies and traffic generation.

Feel free to schedule a quick call with us to learn more.

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