Before we get started, it’s important to realize that your website is not an expense. It’s an investment. Your website is one of your most important marketing tools at your disposal. It’s the face of your organization, it builds your credibility and it drives your non-profit’s mission in the digital space. Think about just a few of the amazing things your website should be doing for you:
- Collecting donations and leads around the clock, every single day of the year
- Providing immediate information and spreading awareness, especially if you have a responsive website for mobile users
- Building trust, authority and engagement
- Expand your reach
So with that said, here are a few ways to help fund a vital part of your NGO – your website.
1. Solicit your board
The first step is getting the financial support from your non profit’s board. These are people who are clearly invested and committed to your organization and will help you if it’s within their means. A few tips we have are to create a compelling statement about how a new website can drive donations and increase reach. Ideally, get them excited as a new website is something to be excited about when done correctly. Articulate your expectations when it comes to fundraising, ideas, deadlines and and end goal.
Don’t be shy when asking your audience to donate their money for a good cause – Ideally, reach out to people who already care, like your mailing lists, Facebook groups etc. How you approach your audience is dependent on your relationship with them, but it’s important to note that your audience is more likely to give when you build and maintain a relationship with them. Some key ways to help maintain these relationships are ensuring you have targeted email follow ups, explain the impact of how their donations are put to use, consider having a donor wall and include some social proof on your website with success stories and testimonials.
With some luck, you already have developed a relationship with a local business or corporation within your business ecosystem. If not, you’ll want to find a partner who shares philanthropic ideals align with your NGO. One way to get your foot in the door is to pinpoint several individuals who can make personal calls with contacts at local companies. These could be done by volunteers, notable supporters or board members.
Once you have achieved a connection, your nonprofit can negotiate how the donation or sponsorship could work. Only half of company giving is money related, and it is not uncommon for a business or corporation to donate an item to a nonprofit and in this case, it can be your website! To make this a favourable scenario for both parties, your new not-for-profit’s website can feature a message or company sponsor acknowledging that the website was kindly donated.
Although they can be restrictive, grants are a fantastic resource for nonprofits to utilize. Usually, these are complimentary to your not-for-profit’s fundraising efforts, as they can require lengthy processes. Often, most grants will be either General Operating Support Grants or Management and Technical Assistance Grants. General Operating Grants, also known as unrestricted grants, allow your nonprofit to use the funds however your organization sees fit. Management and Technical Assistance Grants are more restrictive, and as the name implies, are used towards more technologic means and management tasks.
Fundraisers can be highly successful if planned properly. Think about the demographic of your donors and select an event type that is relevant to them. Keep the event centre to your fundraising efforts and include statistics on how an improved website will help your not-for-profit flourish in the long term. If possible, also consider providing a visual aid to help demonstrate the importance of the donations.
Websites like GoFundMe and CauseVox are great platforms for accepting donations and funding for projects. Crowdfunding works on the idea that you can persuade an audience to donate small amounts of money to collectively reach a larger fundraising goal. With that said, users can donate larger amounts to your nonprofit too. Some benefits of these campaigns are that they are quickly sharable on social media and they are easy to donate to. Plus, crowdfunding is a great way to market your nonprofit – by sharing and promoting your campaign, your organization is increasing it’s exposure and SEO.
Your nonprofit deserves a website that works hard to serve your organization. While there is no cookie-cutter way to raise funds for every kind of NGO, we do hope this list is a good starting point for helping you raise the funds to meet your website project goals. Give us a shout at 1 855 500 2725 or schedule a call with us today!