PAI champions policies that put women in charge of their reproductive health. They work with policymakers in Washington and a network of partners in developing countries to remove roadblocks between women and the services and supplies they need. For over 50 years, PAI has helped women succeed by upholding their basic rights.
Weight Creative has successfully worked with PAI to create engaging digital and print communications that accurately portray the current social landscape of their target communities. Some of the deliverables include a custom digital photobook analyzing the primary healthcare systems of Ghana with a matching sharables running across Facebook, Twitter and Instagram, a printed photobook for PAI shareholders, and a set of user-friendly interactive graphs detailing the political influence on women’s rights in America.