Stacey Barr is a leading performance measurement specialist who created the PuMP® measurement methodology. Geared towards Executives, Business Analysts and Performance Consultants, PuMP® focuses organizations on executing strategy and achieving goals faster and easier, with far greater buy-in and engagement.
Stacey approached Weight Creative for a complete brand refresh encompassing all of her existing brands and websites. Weight Creative created a new top level identity featuring a new logo, typography and collateral, along with a hierarchy of sub-brands for PuMP® and the many different branches of her company. After the rebrand was complete, Weight Creative set about redesigning and building three websites for Stacey Barr – her top level website StaceyBarr.com, the Performance Measure Blueprint Online website, which offers online lesson plans and active learning exercises and the PuMP® Community which offers support and community interaction for her programs.
“The team at Weight Creative are tremendous. I needed to upgrade my company branding, including logos, training materials, product templates and my websites. The whole process was managed by Sheldon, and I could never have hoped for it to be as easy and smooth and enjoyable as it was.
Weight Creative quickly locked onto the kind of branding I wanted, and in the first batch of ideas I found what I was looking for. From that point onwards, they managed the steps of applying the new branding to all my materials and websites, and made it easy for me to input ideas, and decide on final layouts.
Weight Creative are timely, professional, respectful of their clients’ time pressures, and – because nothing every goes perfectly – they are quick to take ownership of and fix a any little issues along the way. I love working with them, and have made them part of my virtual business team, for all things design related.”
– Stacey Barr
Weight Creative worked with Stacey Barr to develop a branding package that exceeded her vision, encompassing both online and offline collateral – newsletters, business cards, brochures and more. Weight Creative then designed three secure and fully responsive websites that are easily updated by Stacey and her team and allow for her clients to keep track of their own lesson plans, communicate via integrated forums and more.