Archive for the ‘Marketing’ Category

Is your business website good relationship material, or is it letting you down?

Is your business website good relationship material, or is it letting you down?

Feb 8 2019, Sarah Turton

The spark that used to be there seems to have fizzled and faded, now it feels like your website just doesn’t ‘get’ you and your business…

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What is a creative strategy and why do you need it in your marketing plan?

What is a creative strategy and why do you need it in your marketing plan?

Jan 25 2019, Sarah Turton

You might have 99 problems, but a creative strategy aligned with your marketing plan should not be one of them. Simply put, we believe a creative…

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Transform your website shame into your A-plus game with these top 5 web-performance strategies for B2B organizations.

Transform your website shame into your A-plus game with these top 5 web-performance strategies for B2B organizations.

Jan 11 2019, Sarah Turton

Picture this: You’re in a crowded room, networking with smart professionals and the moment arrives to pass out your business card to a prospective client or…

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‘Tap Tap – is this thing on?’ Is your website speaking clearly to your target audience?

‘Tap Tap – is this thing on?’ Is your website speaking clearly to your target audience?

Dec 14 2018, Sarah Turton

Mic check, mic check…one two, one two. Hopefully you aren’t having any trouble hearing us, seeing as you’re reading a blog post (no audio required)! You…

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Missing out on getting clients? It’s not you, it’s your website!

Missing out on getting clients? It’s not you, it’s your website!

Dec 2 2018, Sarah Turton

They told you to build a website, and you did! They told you your website will miraculously connect you with tons of new clients… and it…

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3 ways to set your business apart and accelerate growth

3 ways to set your business apart and accelerate growth

Nov 5 2018, Sarah Turton

There are no questions about it, every brand is fighting for its fair share of attention (online and off!). These days it’s critical to have a…

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Our Top Five (Special) Ways to Thank and Recognize your Donors

Our Top Five (Special) Ways to Thank and Recognize your Donors

Sep 3 2018, Sarah Turton

Each one of us has had moments throughout our lives where we have felt genuinely appreciated by someone – this thankfulness can make us want to…

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How To Build An E-Mail Campaign Optimized For Success

How To Build An E-Mail Campaign Optimized For Success

Aug 30 2018, Sheldon Stenning

Never underestimate the importance of a great e-newsletter and how it can help build engagement and drive your audience towards your goals. Here at Weight Creative,…

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The secret to writing remarkable, emotional and shareable headlines

The secret to writing remarkable, emotional and shareable headlines

Jul 2 2018, Sarah Turton

What exactly goes into crafting the ultimate, shareable headline for your blog, social media posts, email subject lines, marketing pieces and more? Well, keep reading and…

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Can color have a negative impact on your website?

Can color have a negative impact on your website?

Apr 3 2018, Sarah Turton

As a thought leader and (ideally) a trend setter, you should be aware of how color plays an important role in your brand and website. Before…

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