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Apr 10 2019, by Sheldon

Heavyweight website improvement tips to land high paying corporate clients

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Every thought leader or educator we can think of has a to-do list longer than they’d care to admit, so why not let your website help with some of the heavy lifting when it comes to landing some big-fish in the corporate world?

Firstly, let’s cover some basics: Maybe your website isn’t ‘responsive’ – meaning it doesn’t format to different devices and screen sizes. This issue guarantees that any visitor who is accessing your website from their phone is going to have a bad experience. Think about yourself; have you ever browsed a website that was not properly formatted and instead displayed the desktop version of the website? What was your immediate response? It’s likely that you left without even browsing the site. And if you did, other users will too! That’s a huge loss and something that you don’t want happening on your own website.

But there’s more to consider aside from responsive website design. Have you thought about how you want your potential high-ticket leads to interact with your website? Do you want them to pick up the phone and call, sign up for a newsletter, schedule a free consultation or something else? It’s incredibly important to think strategically about the best ways you can entice visitors to reach out to you. What’s in it for them? Are there minimal barriers? Do you tastefully remind them?

More often than not, we see contact information tucked away on one page and that’s… about it. We encourage you to give your audience easy ways to get in touch and even ask them to do so. But that’s a small tweak, so we would really recommend you take one step back to begin looking at the bigger picture. Beyond adding more contact information, great funnels and attractive, clickable buttons the real key question is: are you communicating with your audience in the right way?

In the early days of the internet it used to be enough to solely have a website. You were able to throw a few pages online and people would interact with it, almost like a phone book. It was enough for your audience to see you existed. Generally, business was done over the phone, in person, at a brick and mortar location – but people didn’t really do business over the internet.

That’s the key difference between then and now: people do business over the internet – from client acquisition to project completion. We know that may not be mind-shattering, but the take-away is that your website needs to sell your brand and products/services before your audience will ever pick up the phone, open up a chat window or type an e-mail to you. And that means so much more than listing contact information and sharing what you do! It’s about honing-in on your messaging and finding the right language, setting an appropriate (yet unique) visual style, and having the personality to set you apart while genuinely being likeable and memorable.

We spend a lot of time on this with our clients when we take them through our Creative Cardio package. But for the sake of this article, let’s break it down to a high level list of some simple things you can address with your own website:

  • Focused, clean design that looks professional and is bug-free. This is a no-brainer, you need to look the part to get the business!
  • Responsive website. Ensure that traffic coming from mobile devices like smart phones and tablets aren’t being lost, and that users get a great experience in terms of look and function on these small screens.
  • Messaging. This is a big one – as we stated, if your messaging does not resonate with your audience, they’re not going to be intrigued by your offerings. For example, you could view the greatest website in the world and if it doesn’t speak to you in a way that resonates, it’s just not going to appeal to you.
  • Think about how users flow through your website and build easy ways for them to commit desired actions. For a newbie, we’d recommend prioritizing one action above all else. Maybe offer a reward to entice your audience to sign up and engage with your brand. A free trial, a free download (e-book, anyone?) or free consultation are always great places to start.

Messaging and user flow are going to be one of the hardest items to address, they take quality time to develop systems that work. Honestly, you may have never given your website that much thought before, but that’s okay! The bottom line is that your website is a vital selling tool that you should be using to get people interested in you and your organization, and ideally converting them into meaningful clients.

What’s next you may be thinking?

If you’re curious about how you can get started on the right foot, we offer a set of integrated services that help you get to the core of your branding, messaging and audience through a thoughtful curated discovery process. Fill out our thoughtful application form and we’ll be in touch with you to see if we’re a good fit to work together to take your business to the next level. It’s okay if you’re simply curious, we’d love to hear from you.

Did you know? We’re recognized as a Top 25 Enterprise Logo Design & Branding Agency on DesignRush!

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