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Jun 28 2019, by Sarah

Kick your website shame to the curb with our 5 steps for adding weight to your website.

June Blog Post
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Suffering from a serious case of website shame? Does your online presence leave you feeling blue with no clue where to start? Relax! We’ve got you covered with 5 thoughtful considerations you should contemplate when it comes to your website.

Kick that free web design software out the door!

Relying on a free website designing software or templates is a hard ‘no’ for a professional business or organization. We understand the perks and appeal of opting for services such as SquareSpace and Wix – after all, they are wonderful “drag and drop” web building apps that claim you can launch a gorgeous, user friendly website in minutes. So where exactly does the problem lie in utilizing these types of website software services? They don’t allow you to implement your own custom designs, functionalities, and complex navigations can be difficult to create, undermining the overall user experience. And let’s not forget that for each aspect of the website design, a dozen lines are added to the back-end code which increases the loading time of the website! Over time, it also leads to a stack of errors and severe performance lags.

If your business has matured well beyond the initial start-up years, it’s due time to kick that free web design software out the door and start yourself on the journey of creating and developing a fully customized website on a robust CMS such as WordPress or Drupal. Of course, it’s always best for your business if you hire a top-notch web design agency which will help you get a minimalistic, responsive and intuitive design for your business.

Mobile design should be top of mind

We’ve said this before, and we’ll say it again – design with mobile users in mind. Have you ever visited a website on your phone only to find that everything is too small, and you have to scroll around and zoom in to read anything? What did you do? Most users who visit a website that isn’t formatted for their screen will simply leave without ingesting any content at all, resulting in a dramatic loss of sales.

Stop that scrolljacking!

This is probably the biggest understated blunders that can be made when it comes to website design and user experience. When designers and developers manipulate the scroll bar to work or look different on a web page, it is known as scrolljacking. In its simplest terms, scrolljacking is the web industry term for repurposing the scroll wheel/motion for something other than the expected advancing up or down the page. Not only does it kill the usability of the website, it’s also visually unappealing…we aren’t fans and you shouldn’t be either! We can’t stress it enough – always retain the normal scrollbar, your website visitors will thank you. Avoiding these small user experience mistakes will help your website look professional and keep potential leads from bouncing away.

Great typography can make all the difference

Thoughtful typography makes reading effortless, allowing your website visitors to have a pleasurable experience while gathering information about your business… whereas poor typography completely turns visitors off. If you’re using a combination of many different fonts, using various typefaces excessively and minimizing the spacing between the lines, you need to take a step back and understand the benefits of proper typography. We highly recommend avoiding novelty typefaces, condensed styles and letter-forms which have thin strokes – it gives a shoddy appearance to your web page. Google Fonts is a wonderful free resource that offers hundreds of professionally designed website font faces that you can apply to your website.

Remember! Use fonts with distinguishable letters, avoid all caps, limit the line length and keep typefaces simple. And finally, the text size should be selected keeping in mind that site will be used by visitors on desktop and mobile devices.

Get certified today!

This one is an absolute must! If you haven’t already heard of an SSL Certificate (Secure Sockets Layer), also called a Digital Certificate you should know they create a secure link between your website and a visitor’s browser, keeping information safe.

SSL Certificates protect your sensitive information such as credit card information, usernames, passwords etc. It also:

  • Keeps data secure between servers
  • Increases your Google Rankings
  • Builds and enhances customer trust
  • Improves conversion rates
  • Don’t forget, Google penalizes websites that don’t have an SSL certificate!

These five steps may seem like minor adjustments that could be ignored or placed on the bottom of your to-do list, but don’t forget it’s the small things that can move your website from lightweight to heavyweight. Your website should strive to strike the right chord with your visitors!

It’s time to start loving your website again.

Your website should work as hard as you do (and be as amazing as you!), no questions asked. If you’re ready to ramp things up and make a great impression, we recommend arming yourself with insight and considering a tail-made strategy that brings real results.

Looking for more knowledge? We’ve got something good coming your way.

Check out our handy e-guide covering 6 secrets to landing your best clients through your website. It’s full of handy examples to help you take the first step in finding your creative strength, download your free copy here today!

 

Ps; as a sidenote, we’re excited to announce that we’ve been included in this list of Best Custom Logo Design Companies!

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