Case studies

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Cool Spring Downtown District

There's always something to do downtown!
Cool Spring Downtown District

Introduction

The downtown core of Fayetteville, North Carolina is the product of a revitalization program that began in the early 90s and continues on today. Previously downtrodden, the changing face of the downtown core has been uplifted with additions like the North Carolina Veterans Park, the Airborne & Special Operations Museum, the yearly award-winning Dogwood Festival and much more – all of which have lent the downtown core to be a great attraction for the city of over 200,000.

Services Delivered

  • Custom WordPress website development
  • Custom website design
  • User interface and experience refinement
Cool Spring Downtown District

The Ask

Though the various economic development and revitalization projects have done a great job revitalizing the downtown core, the area had yet to completely shed the negative public image that used to be associated with it. After completing a successful rebrand that had the area dubbed ‘Cool Spring’ – the district then needed a plan to build a strong web presence that would build engagement with the community to attract both local families and tourists alike. Their existing website was small, incomplete and broken, but Cool Spring had a goal of creating a web presence that would entice new visitors and show all the fantastic family-friendly spaces, events, and specialty shops the area has to offer.

The Solution

Weight Creative collaborated with Cool Spring Downtown District to first uncover unaddressed needs facing the area. The website features an interactive map highlighting and promoting all businesses listed in their directory, robust community events calendar for locals to stay up-to-date, an easy to use form builder for staff and strategic ‘funnels’ throughout the site to push users to commonly requested information. New businesses can also submit their listings to the business directory through an automated form, to be moderated and approved at Cool Spring’s convenience.

Cool Spring Downtown District

Results

Cool Spring Downtown District transformed from having a featureless website without traffic to having a robust, feature-complete site that provides users with valuable information. The existing site now generates over 2500 visits per month from both new and returning visitors; of which the majority use the interactive map and business directory as their first interaction – proving the site’s worth as a useful tool and promotional resource for its core audience.

Cool Spring Downtown District

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