Case studies

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Cool Spring Downtown District

There's always something to do downtown!

Cool Spring Downtown District

Introduction

Downtown Fayetteville, also known as Cool Spring Downtown District, is the product of revitalization projects that began way back in the early 90s and continue on today. New additions, such as the NC Veterans Park, the Airborne & Special Operations Museum, the Fayetteville Area Transportation Museum, Linear Park, the 300 Block condos, townhouses and Festival Park have all contributed to the changing face of the downtown area.

Cool Spring is also home to the award-winning Dogwood Festival and International Folk Festival as well as regularly scheduled events such as Fourth Friday, Fayetteville after Five, the Downtown Farmer’s Market and more. From the historical charm of Hay Street and the Market House to the fantastic family-friendly spaces and events to the eclectic array of specialty shops that line the streets, Downtown has established itself as one of Fayetteville’s best attractions.

Services Delivered

  • Custom WordPress website development
  • Custom website design
  • User interface and experience refinement
Cool Spring Downtown District

The Ask

Cool Spring Downtown District approached Weight Creative with the task to update and expand their current WordPress website in accordance with their exciting brand and image. Having previously shed a somewhat negative public image though economic development and revitalization projects, Cool Spring envisioned having a robust business directory and interactive map for their visitors to explore.

The Solution

Weight Creative collaborated with Cool Spring Downtown District to create a website that would share all the wonderful businesses and amenities with tourists and locals alike. This website features an interactive map highlighting and promoting all business listed in their directory, robust community events calendar for locals to stay up-to-date, an easy to use form builder for staff and strategic funnels throughout the site to push users to commonly requested information. New businesses can also submit their listings to the business directory through an automated form, to be moderated and approved at Cool Spring staff's convenience.

Cool Spring Downtown District
Cool Spring Downtown District

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