Case studies

We love our clients! Here are some of the incredible businesses we’ve worked with.

Stacey Barr Ltd.

Executing strategy and achieving goals faster and easier.
Stacey Barr Ltd.


Stacey Barr is a leading performance measurement specialist and creator of the PuMP® measurement methodology. Geared towards Executives, Business Analysts and Performance Consultants, PuMP® focuses organizations on executing strategy and achieving goals faster and easier, with far greater buy-in and engagement.

Services Delivered

  • Brand expansion with cohesive branding and sub-branding
  • Custom WordPress website development and design
  • User interface and experience refinement
  • Collateral refresh and marketing materials
Stacey Barr Ltd.

The Ask

Stacey approached Weight Creative for a complete brand refresh encompassing all of her existing brands and websites. Weight Creative created a new top-level identity featuring a new logo, typography, and collateral, along with a hierarchy of sub-brands for PuMP® and the many different branches of her company.

After the rebrand was complete, Weight Creative set about redesigning and building three websites for Stacey Barr – her top-level website, the Performance Measure Blueprint Online website, which offers online lesson plans and active learning exercises and the PuMP® Community which offers support and community interaction for her programs.

The Results

Weight Creative worked with Stacey Barr to develop a branding package that exceeded her vision, encompassing both online and offline collateral – newsletters, business cards, brochures and more. All the brands and sub-brands visually tie together with overarching themes and style choices.

Weight Creative went on to design three modern and fully responsive websites that are easily updated by Stacey and her team. Using the websites, PuMP® users are able to keep track of their own lesson plans, access integrated videos, measure success, communicate via integrated forums and much more.

Stacey Barr Ltd.

“The team at Weight Creative is tremendous. I needed to upgrade my company branding, including logos, training materials, product templates, and my websites. The whole process was managed by Sheldon, and I could never have hoped for it to be as easy and smooth and enjoyable as it was.

Weight Creative quickly locked onto the kind of branding I wanted, and in the first batch of ideas, I found what I was looking for. From that point onwards, they managed the steps of applying the new branding to all my materials and websites, and made it easy for me to input ideas, and decide on final layouts.

Weight Creative are timely, professional, respectful of their clients’ time pressures, and – because nothing ever goes perfectly – they are quick to take ownership of and fix any little issues along the way. I love working with them, and have made them part of my virtual business team, for all things design related.”

- Stacey Barr, owner

Stacey Barr Ltd.

Get ready to amaze yourself. Reach out and get started today.

Let’s get started!

Back to Top

Is your website helping or hurting you?

Learn the 6 secrets to landing your best clients! Download our e-guide and let your website do the heavy lifting for you.