Case studies
We love our clients! Here are some of the incredible businesses we’ve worked with.
The International Center for Research on Women (ICRW)
Empowering women, advancing gender equality and fighting poverty.
Introduction
The International Center for Research on Women (ICRW) is a global research institute with headquarters in Washington, D.C., and regional offices in India as well as Uganda. Their mission is to empower women, advance gender equality and fight poverty in the developing world. ICRW believes that women and girls – in collaboration with men and boys – are essential to the solution. When quality of life improves, families are healthier and economies are stronger.
Services Delivered
- Brand expansion with cohesive branding and sub-branding
- Collateral refresh and refinement
- Publication layout and print management
- Digital and social media assets
The Ask
ICRW required a long-term ongoing design contract in order to produce professional, engaging publications, collateral, and marketing materials with consistency throughout the years. After submitting a request for proposals; Weight Creative was selected as the winner due to our familiarity with non-profits, the style and nature of our work, as well as our ability to understand and engage audiences. ICRW has been working with Weight Creative for over three years now.
The Results
Weight Creative has successfully and continually worked with ICRW on their marketing materials to create a consistent look and feel across all collateral released. We expanded the depth of their identity substantially and created a sub-brand titled “ICRW: Advisors” to further compliment the not-for-profit’s message and structure.
“ICRW has worked with Weight Creative for three years now, which is a testament to their capabilities. The Weight Creative team moves swiftly and professionally with kindness and a passion for their art”
– Joe Shaffner, Senior Communications Specialist
