Case studies

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World Bank Group

Financial and technical assistance to developing countries around the world.

World Bank Group

Introduction

The World Bank Group (WBG) is a vital source of financial and technical assistance to developing countries around the world. It’s not a bank in the ordinary sense, but a unique partnership to reduce poverty and support development. Established in 1944, WBG is headquartered in Washington, D.C., with more than 10,000 employees in more than 120 offices worldwide.

Services Delivered

  • Brand expansion
  • Collateral refresh and refinement
  • Custom collateral and marketing materials
  • Publication layout and print management
World Bank Group

The Ask

The World Bank Group is tasked with producing, distributing and promoting a large variety of educational studies and briefs throughout the year. Seeking a unified, clean design approach WBG tasked Weight Creative with conceptualizing and creating a look that allows for greater reader retention across print and digital media.

The Solution

Given the large size of the organization, Weight Creative collaborated with many key staff members and decision makers to provide striking creative work across a multitude of different reports and briefs for both web and print. These designs allow for greater legibility in text heavy documents while also being cohesive and visually intriguing across a multitude of campaigns.

World Bank Group

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