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Aug 13 2019, by Sheldon

Is your website responsive? The top 5 ways you may be turning customers away


When’s the last time you viewed a website on your phone? We’d bet it wasn’t that long ago. As traffic increasingly skews towards mobile use, it’s vital that you have a responsive website in order to attract leads and interest in your organization. According to Google’s own research, over half of mobile users will leave a website without viewing any content, if the website doesn’t have a mobile-ready and responsive layout. This is huge. In the United States, smartphones held a 63% share of all retail website visits in 2018 – this might not be your market or demographic, but it’s a pretty significant number that you should be cognizant of.

So, is your non-responsive website turning customers away or are you an exception? Read on to find out if this is something you should be concerned about.

You could be lacking usability

Users who have to fumble around trying to find information or fill their needs are users who are going to give up. If it takes more than a few gestures, clicks or taps, your audience is much more likely to leave your website (probably to check out a competitor) rather than fight through to scout out information. Given that mobile devices are projected to account for over 63% of the world’s internet traffic by the end of 2019 (source), you owe it to your audience to cater to their device preferences.

Google will demote you

It’s a fact that Google has become a gate-keeper for a lot of traffic thanks to their widely used search engine. One thing you might not be aware of is that Google shows websites that are unresponsive below websites that fully adjust to different screen sizes. If you’re struggling to rank for key search terms, this would be the number one thing to fix.

Increased conversions

Without a mobile friendly website layout, users will have to scroll around, both horizontally and vertically to find where they want to go, or even worse, maybe have to pinch and zoom to try and click on links. Having a mobile layout means that you can properly position your calls-to-action spaces in a way that makes sense for the device: ensuring they are clear, attention grabbing, and require no effort for your audience to read, absorb and tap on.

Keep users coming back

People stick to their impressions. If a user interacts with your website and finds it frustrating, complicated or even visually unimpressive because they view the site on their tablet or phone, they won’t come back to give you a second chance. 88% of online consumers are less likely to return to a site after a bad experience (source).

First impressions are 94% design related

According to a study done on trustworthiness on the internet, websites that were too complex, lacking navigational aids or poorly designed reflected badly on the organization. What’s more is that the same study found that almost half of the consumers in the study based their decisions on the credibility of the website based on the visual appeal and aesthetics of the website. Thinking about how users see your website on a mobile device like a phone or a tablet, what kind of impression do you believe your users are getting?

Lose the website shame.

Your website should work as hard as you do, no questions asked. If you’re ready to ramp things up and make a great impression, we recommend arming yourself with insight and considering a tail-made strategy that brings real results.

Looking for more knowledge? We’ve got something good coming your way.

Check out our handy e-guide covering 6 secrets to landing your best clients through your website. It’s full of helpful examples to help you take the first step in finding your strength, download your copy today!

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